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DA to launch RICEponsible campaign

CAGAYAN DE ORO CITY, Philippines – The Department of Agriculture (DA) is set to launch next month its newest campaign “RICEponsible” in bid to promote responsible rice consumption among Filipinos for better health, less wastage, and productive farming.
“Be RICEponsible in your Own Way Now (BROWN) 4 Good” is this year’s theme for the celebration of the National Rice Awareness Month (NRAM) celebrated every November pursuant to Proclamation No. 524 issued on January 5, 2004.
In line with this celebration, DA regional field office 10 will be conducting a series of RICEponsible forum that will take off on November 5, 2015, in the province of Camiguin, which will be followed by other provinces of the region.
The series of fora will talk about government’s intervention on the RICEponsible campaign, as well as encourage the public to eat equally healthy rice substitutes such as sweet potato, banana, white corn, cassava, and taro root crops, and to minimize wastage.
An interaction intended for the media practitioners is also set to heighten more awareness and widen adoption of the campaign from the public, especially the consumers, producers and policy makers.
The month-long activity will culminate with a simultaneous nationwide Run for Rice on November 28, at 5:30 a.m. to start and finish at the capitol grounds, this City, and to be participated in by government employees. It is hoped to inspire the public to live a healthy lifestyle while contributing in the attainment of rice self sufficiency.

Criselda Cabangon David, a happy mother of two kids, is a full-time Sociologist at the City Government of Lucena, Quezon Province. She is currently the Managing Editor of Ang Diaryo Natin Sunday News, a weekly local community newspaper in the Philippines and an active member of the National Union of Journalists of the Philippines.