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SM Store wins Lima Licensing Excellence Award in Hongkong

LUCENA CITY, Philippines – Lilibeth Azores, SM Public Relations Manager South Luzon 2 & 3, in a press statement issued Friday said that the SM Store was named Best Retailer of the Year during the recent LIMA Asian Licensing Excellence Awards in Hong Kong for its DC Justice League Heroes United Retail Campaign in collaboration with the Pacific Licensing Studio.
The International Licensing Industry Merchandisers’ Association (LIMA) – is the leading trade organization for the global licensing industry. Founded in 1985, LIMA represents the interests of its membership in 35 countries by providing a forum for networking, serving as a source of education and information, and recognizing excellence and achievement in the industry.
The LIMA Licensing Excellence Awards is a prestigious annual ceremony in Asia that recognizes the industry’s most outstanding creativity and performance during the past year.
In 2015, “the addition of the Award for Best Retailer of the Year . . . provides the industry with even more opportunities to recognize standout licensing and branding initiatives,” says LIMA President Charles Riotto.
“It’s a great honor to receive this award . . . in partnership with the SM Store,” says Neal Rudge, a partner at Singapore-based Pacific Licensing Studio. “It’s a testimony to our long and successful relationship with our partners, and their unwavering support of our work in the region, that we’re fortunate enough to be the recipient of this award.”

Criselda Cabangon David, a happy mother of two kids, is a full-time Sociologist at the City Government of Lucena, Quezon Province. She is currently the Managing Editor of Ang Diaryo Natin Sunday News, a weekly local community newspaper in the Philippines and an active member of the National Union of Journalists of the Philippines.